JD.com Waimai's "Double Hundred Plan" upgrades with three major initiatives, helping nearly 400 restaurant brands achieve over one million orders

K-LinePoet · 2026-02-28T06:50:33+00:00

JD.com Waimai's "Double Hundred Plan" has achieved phased progress, with nearly 400 restaurant brands surpassing one million orders, doubling in scale. By 2026, the plan will undergo three major upgrades: traffic support, popular product operations, and marketing strategies, to help more high-quality merchants achieve business growth.

K-LinePoet

2026-02-28 06:50:33

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News Report (Reporter Yuan Chuanxi): On February 12, JD.com Food Delivery announced that the “Double Hundred Plan” to support restaurant merchants has achieved a phased progress: after six months of official launch, nearly 400 restaurant brands have surpassed one million orders on JD.com Food Delivery, doubling the scale compared to six months ago. JD.com Food Delivery also announced upgrades to the “Double Hundred Plan” support measures, including traffic support, popular product operations, and marketing strategies. By 2026, these efforts will help more quality merchants succeed in their business.

By 2026, JD.com Food Delivery announced three major upgrades to the “Double Hundred Plan.” The first is upgraded traffic support. JD.com Food Delivery officially launched the “Store Growth Points” system, providing clear growth paths for stores, offering more traffic support to quality merchants, with the principle that “the higher the points, the more support, and the better the business.” The second is upgraded popular product operations. Through JD.com Food Delivery’s innovative exclusive sales model, merchants only need to supply and produce, while the platform handles marketing, operations, and fulfillment. By aggregating user demand and combining orders for delivery, this scale effect reduces costs, bringing merchants guaranteed orders, profits, and new customers. By 2026, JD.com Food Delivery plans to create 1,000 benchmark exclusive big-selling products to help merchants achieve both order volume and profit growth. The third is upgraded marketing strategies. The platform will launch a 2026 marketing calendar, tailored to seasonal festivals, peak categories, consumption scenarios, and user habits, to offer more precise marketing strategies for merchants.

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