Why does Jackson Wang's frank personality cause brands to immediately bow down?

Jackson Wang’s recent action has sparked heated discussion online. When Armani’s official account posted a greeting before the Spring Festival, they used the term “Lunar New Year.” As Armani’s global spokesperson, Jackson Wang didn’t choose to stay silent—instead, he responded directly in the comments: “Happy Chinese New Year.” This clear correction vividly demonstrates his straightforward and firm personality.

A Word Sparked a Cultural Debate

To understand why Jackson Wang was so serious, you need to grasp the difference between these two expressions. “Lunar New Year” is a common term for the traditional lunar calendar New Year, celebrated in many Southeast Asian countries and regions. “Happy Chinese New Year,” however, specifically refers to the Spring Festival in China, reflecting the cultural identity of the holiday.

In recent years, some intentionally downplay the connection between Spring Festival and Chinese culture, opting for the more neutral “Lunar New Year.” This seemingly neutral choice of words actually carries underlying cultural implications. Jackson Wang’s correction is a sharp awareness of this subtle bias.

The Spokesperson’s Personal Integrity

Most brand ambassadors tend to handle inappropriate statements from brands quietly or ignore them altogether. But Jackson Wang shows a different kind of personality—he openly points out issues regardless of his role as a spokesperson. His bold stance not only defends cultural integrity but also upholds his personal principles.

After noticing that his fans echoed his comments, the brand quickly amended their wording. This reflects that an influential and clearly principled ambassador can influence major corporations’ decisions. Jackson Wang’s candidness demonstrates what it means to “speak with strength.”

The Perfect Blend of Personality and Responsibility

Jackson Wang’s action goes far beyond a simple correction of words. It represents a new era of international stars—those who have a global perspective but also respect and defend their native culture. His personality isn’t reckless; it’s rooted in firm principles.

As more domestic celebrities step onto the international stage, Jackson Wang exemplifies what true cultural confidence looks like through his actions. His straightforward honesty may be one of the rarest and most valuable qualities for contemporary international stars.