The US tech giant is in discussions with ICICI Bank, HDFC Bank and Axis Bank, as well as Visa and Mastercard, about an Apple Pay launch as early as mid-2026, says Bloomberg, citing sources.
The launch would support India’s Unified Payments Interface, (UPI), as well as card-based transactions.
Apple would be landing in a huge but extremely competitive payments market in the world’s most populous country, taking on the likes of Google, PhonePe, Paytm and Amazon.
Google Pay and Walmart-backed PhonePe cover more than 85% of UPI transactions between them, although the National Payments Corporation of India is preparing to introduce an already delayed 30% market share cap.
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Apple looks to bring Apple Pay to India
The US tech giant is in discussions with ICICI Bank, HDFC Bank and Axis Bank, as well as Visa and Mastercard, about an Apple Pay launch as early as mid-2026, says Bloomberg, citing sources.
The launch would support India’s Unified Payments Interface, (UPI), as well as card-based transactions.
Apple would be landing in a huge but extremely competitive payments market in the world’s most populous country, taking on the likes of Google, PhonePe, Paytm and Amazon.
Google Pay and Walmart-backed PhonePe cover more than 85% of UPI transactions between them, although the National Payments Corporation of India is preparing to introduce an already delayed 30% market share cap.