X Platform Launches "Paid Collaboration" Tag Feature to Enhance Content Transparency

ZkProver · 2026-03-02T00:23:53+00:00

The social platform X has launched a "Paid Collaboration" tag, allowing creators to indicate whether content is provided with payment or incentives from third parties, enhancing transparency and platform credibility. This feature is now available on iOS and the web version, with the Android version launching the next day.

ZkProver

2026-03-02 00:23:53

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ChainCatcher News: Social platform X announces the launch of a new content disclosure feature, debuting the “Paid Partnership” label to enhance platform transparency.

According to official statements, creators can now clearly indicate whether their organic content is paid or incentivized by a third party without needing to add “ad” or “sponsored” labels in the post.

X Creators stated that the platform aims to reflect the “true pulse of humanity,” with transparency as one of its core principles. Undisclosed promotional content erodes users’ trust in the timeline. Clear labeling helps strengthen the platform’s credibility and protect the integrity of the “global public square.”

The feature is now available on iOS and web versions, with the Android version expected to launch the next day. The platform also updated its “Paid Partnership Policy” to clarify disclosure standards.

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