Reese’s recipe dispute highlights growing concerns over ‘skimpflation’

A dispute involving a Reese’s founder descendant and The Hershey Company has brought “skimpflation” into the public eye. Brad Reese claims Hershey is altering recipes in some products by using compound coatings and peanut-butter-style cremes, while Hershey asserts their classic Peanut Butter Cups remain unchanged but acknowledges recipe adjustments for new product lines. Economists define skimpflation as companies cutting corners on quality, which often occurs during inflation, leaving consumers paying more for potentially lesser quality goods.