X Product Manager clarifies that the "Paid Partnership" label is not aimed at prediction markets but is to strengthen the disclosure mechanism for commercial content

Odaily Planet Daily reports that in response to X platform’s announcement of launching the “Paid Collaboration” tag feature, which has attracted community attention, X product lead and Solana advisor Nikita Bier clarified that this feature is not specifically targeted at prediction markets. The “Paid Collaboration” tag is used to label promotional content. The core value of X is to provide “authentic human pulse.” Although the platform encourages creators and brands to engage in commercial collaborations on X, undisclosed promotions can harm the product’s integrity and weaken user trust in the content. The new feature will help creators meet regulatory compliance requirements and, more importantly, increase transparency with fans by clearly distinguishing commercial collaborations from organic content. He specifically pointed out, “I like prediction markets.”