Hairstory Lands at Ulta Beauty for First Major Retail Partnership

NodeGuardian · 2026-03-02T08:02:51+00:00

Hairstory is launching at 370 Ulta Beauty stores and Ulta.com on April 5, marking its first major retail partnership. The brand's key product, New Wash, will be featured, along with a new fragrance-free version available from March 16. This move enhances accessibility to healthier hair care options.

NodeGuardian

2026-03-02 08:02:51

Abstract generation in progress

Detergent-free hair care brand Hairstory is launching exclusively at 370 Ulta Beauty stores and Ulta.com on April 5, marking its first major retail partnership after a decade in business. The brand’s hero product, New Wash, a detergent-free cleansing cream, will lead the rollout, alongside a new fragrance-free variant available from March 16 for $48. This expansion aims to increase accessibility for customers seeking healthier hair care alternatives, moving beyond its previous direct-to-consumer and salon commission sales models.

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