Gaojin Food: What restaurant businesses need is "a partner who can be responsible for the entire supply chain"

Ask AI · How the Black Pig Traceability Case Can Increase Consumer Trust and Drive Growth?

On March 25, the 2026 China Catering Industry Festival and the 35th HCC Global Catering Industry Expo, jointly hosted by the World Chinese Culinary Association and Redcan (Red Restaurant Network), were held at the Hangzhou Convention and Exhibition Center. Among them, at the “2026 China Food Ingredients Development Forum,” Gaojin Foods—backed by collaboration experience with leading catering and retail brands such as Sam’s, Yuanqi Cloud Dumplings, Haidilao, Metro, and Dingo Buy—released the brand proposition: “Eat good meat—choose Gaojin, and enjoy the whole industrial chain with greater peace of mind.” Gaojin Foods’ Vice President Wang Bin shared some of his thoughts on the development of the catering supply chain industry.

This year marks the 30th anniversary of Gaojin Foods. Leveraging decades of deep industry expertise and accumulated know-how, Gaojin Foods fully taps into its end-to-end industrial chain and nationwide supply-chain advantages, providing solid support for the vast number of catering enterprises. Faced with market fluctuations and industry-cycle challenges, the company, together with its catering partners, walks forward hand in hand—using end-to-end strength to help catering businesses grow against the odds, ride through the cycle, and build long-term, sustainable development together.

△ Wang Bin, Vice President of Gaojin Foods

From its establishment in 1996 to today, Gaojin Foods has built a closed-loop full industrial chain from breeding to the dining table—integrating black pig breeding and rearing, slaughter and processing, deep processing of meat products, R&D and production of prepared foods, fresh sales chain, cold-chain logistics, and import-export trade, and it is a national key leading enterprise in agricultural industrialization.

For the catering industry, Wang Bin said directly that some things have never changed.

For example, consumers always need healthier, tastier, and more consistent products. And the rapid growth of catering business is also based on a stable supply chain. If today the products consumers eat at the restaurant are different from tomorrow’s, or they can’t get a better quality experience, the faster the store grows, the worse the reputation will be instead.

As a supply-chain company behind domestic top-100 catering and supermarket brands, how does Gaojin Foods leverage its end-to-end industrial chain advantages to empower catering enterprises in areas such as quality, cost, delivery, and innovation?

Wang Bin gave an example: there was once a leading catering brand in a certain niche segment that cooperated with Gaojin Foods on an end-to-end traceability activity for the black pig category. In just three days, the online store achieved GMV of 3 million. Through online traffic generation, the company’s demand for Gaojin Foods’ black pig meat grew from previously less than 100 tons to a 2–3x increase every month.

Why could it have such results? In Wang Bin’s view, the key for catering businesses in dealing with consumers is to let them truly see where high-quality ingredients come from, how they are raised, and what the quality is like. Whether it’s letting consumers see it firsthand or offering an in-depth experience, it brings clear growth for customers.

“A catering enterprise needs not only a product supplier, but also a partner who can be responsible for the entire chain.” Wang Bin said that a good supply-chain company can provide many forms of support to catering companies, including—

First, consistency in quality. Like Gaojin Foods serving many leading enterprises: whether catering or retail, Gaojin’s advantage is that it can provide very stable and reassuring supply.

Second, high value for money. Today, catering enterprises are all talking about cost. With end-to-end industrial chain layout, supply-chain companies can help catering enterprises achieve cost leadership.

Third, stable delivery. Supply-chain enterprises such as Gaojin Foods are relatively large in scale. When delivering to catering enterprises, they can meet customer needs with greater production capacity.

Fourth, product innovation. Gaojin Foods has a complete product and R&D team, enabling customers to continually find new products. At the same time, through certain innovative methods, it helps catering enterprises conduct R&D and co-create, thereby helping them create new growth drivers.

Based on 30 years of development, and leveraging the platform of Redcan (Red Restaurant Network), Gaojin Foods specifically proposed the customer-value concept of “peace of mind across the whole industrial chain.” With top-brand selections as the quality foundation, it is willing to help more catering industry customers achieve growth and develop together.