Taili Technology's 2025 revenue hits a new high; strategic investment phase is gearing up.

On March 31, Tairui Technology (301595) released its 2025 annual report. The data show that last year the company achieved full-year operating revenue of RMB 1.04B, up 2.36% year over year, hitting a historical high; net profit attributable to shareholders was RMB 61.4481 million.

In Tairui Technology’s 2025 annual report, a core narrative has shifted. The company no longer defines itself as a “leading brand in home organization and storage,” and instead clearly anchors itself to a new positioning: “using high-performance nanomaterials as the underlying driving force, serving national strategic engineering projects, and empowering future industries.”

Supporting this strategic transformation is Tairui Technology’s increasingly mature technological foundation. By year-end, the company had accumulated 985 globally authorized patents, including 49 invention patents, 19 PCT patents, and it has also taken the lead in formulating multiple national and industry standards.

High-intensity R&D investment has also put pressure on performance. Regarding the decline in net profit in 2025, Tairui Technology provided a clear attribution: this is an unavoidable “time lag” during the transformation investment period, not a deterioration of the fundamentals.

Breaking down the cost structure, profit pressure comes from multiple phased factors. First, the e-commerce traffic dividend has peaked; C-end customer acquisition and lead-generation costs have continued to rise, directly pressuring gross margin for the healthy home business. This is a cyclical challenge faced by the entire industry, not something unique to Tairui Technology. Second, the company has proactively increased its B-end market layout, expanding showrooms in key cities nationwide and building an industrial customer service system. This is a one-time upfront investment, intended to upgrade from “selling products” to “selling solutions.” Third, R&D expenses grew 7.56% year over year, with 19 new R&D projects added. The number of top-tier talent with doctorates and master’s degrees rose sharply by 81.82% year over year. It has focused on cutting-edge directions such as nano fluids, functional coatings, and robot protection—these are necessary costs for building a long-term technological moat.

It is worth noting that, among the above investments, emerging businesses are still in their early cultivation stage and have not yet formed scaled revenue, leading to a typical “mismatch between investment and returns.” As the B-end business accelerates toward scale, this mismatch will gradually be repaired, and profit elasticity will also be released accordingly.

Tairui Technology’s business model has one side being a stable source of cash flow, and the other side being an incremental engine still on the verge of explosive growth.

In the C-end segment, its healthy home living business generated revenue of RMB 886 million in 2025. Although it declined slightly by 2.34% year over year, it still contributes more than 80% of the company’s total revenue, serving as the “cash cow” that supports the company’s basic operations. Leading products such as vacuum storage and vertically mounted wall organizers maintain their top market share in their respective subcategories. Its anti-cutting gloves won Amazon’s certification as a “Top 50 Brand for Product Innovation Going Global.” The TikTok channel continues to expand its volume, and its overseas influence continues to grow.

In the B-end segment, industrial customer revenue increased 20.74% year over year, with especially strong growth in high-performance protective products. In terms of technological breakthroughs, Tairui Technology’s self-developed shear-thickening nanofluid (STF) protective materials have achieved cost reductions of more than 90% compared with international levels, and have also obtained top certifications under both the U.S. standard and the EU standard.

For the next stage, Tairui Technology stated that in 2026 it will accelerate the industrialization and implementation of its B-end segment; in 2027 it will achieve the “scaling up” of emerging businesses in high-growth tracks such as military and police protection, robot protection, and commercial aerospace, with an anticipated performance inflection point to arrive at that time; in 2028 it will promote “technology platform-based output,” exporting material technologies to more industrial scenarios and building a cross-industry industrial ecosystem.