CITIC Securities: The Chinese Sports Star Card Market Has Huge Potential

GateUser-bd883c58 · 2026-04-09T01:46:45+00:00

CITIC Securities pointed out that the sports star card market has grown rapidly after 2020, with obvious overseas advantages, while the Chinese market has huge potential but is still in the early development stage. Companies with high-quality IP as well as manufacturing and distribution capabilities are more likely to promote market development, so attention should be paid to related enterprises.

GateUser-bd883c58

2026-04-09 01:46:45

Abstract generation in progress

Ask AI: How can companies with IP advantages leverage the power in the star player card market?

China Economic Net AI Express, a report from China CICC Securities says that star player cards are collectible card products centered on sports celebrity IP. With the global market’s explosive growth after 2020, its scale has risen rapidly. The overseas star player card market, based on high-quality sports IP such as the NBA, creates high-quality supply by combining high-quality card production and the ability to control supply and demand. On that basis, it has derived a mature secondary-market certification and trading ecosystem. In China, star player card market potential is huge amid the rising value of event IP and the rapid development of the collectible trading card market, but it is currently still in the early stages of development. China CICC Securities believes that companies that hold quality IP and have strong capabilities in manufacturing and distribution are more likely to leverage the momentum of the star player card market’s rapid development, and it recommends focusing on companies with these capabilities.

China Economic Net

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