JD.com's 5 billion yuan yacht industry project lands in Shenzhen Dapeng New District

IT Home News on March 12 reports that, according to “Shenzhen Releases,” Zhang Ran, president of Shenzhen Tan Hai Yacht Industry Development Co., Ltd., a JD.com subsidiary, and his delegation were invited to visit the Shenzhen Dapeng New Area today to conduct an inspection regarding cooperation on the JD Yacht Club project, and held discussions and exchanges with key leaders of the Dapeng New Area.

According to the introduction, with the JD Yacht Club project taking root, the yacht industry in the Dapeng New Area will no longer be limited to traditional berthing and leasing, but will instead climb toward the high end of the value chain in areas such as new-energy power, intelligent driving, high-end custom design, bonded repair and maintenance, and more.

A report from February this year said that JD Group founder and chairman of the board Liu Qiangdong announced the establishment of an independent yacht brand, Sea Expandary (Tan Hai), and plans to invest RMB 5 billion in Guangdong to deploy the yacht industry across the entire value chain, including R&D, manufacturing, sales, operations, leasing, brokerage, and services.

According to an earlier report by IT Home, Liu Qiangdong said that the yacht industry in the future will also achieve mass adoption and popularization. He expects that in the future, they will be able to launch affordable, people-friendly yachts in the 100k-yuan range with ample space, so that the working class can also enjoy yacht life—“to make yachts enter every household just like cars.”

Zhuhai: Invest in the construction of a modern, intelligent yacht manufacturing base, focusing on core areas such as new-energy power technology, intelligent driving systems, new materials, and interior design, with the goal of building a demonstration base for the yacht industry that is anchored in the Guangdong-Hong Kong-Macao Greater Bay Area and radiates globally;

Shenzhen: Set up the China headquarters for the yacht business to coordinate domestic business layout, brand operations, supply-chain collaboration, and international market expansion, and participate in the construction and operation of multiple docks and supporting facilities in Shenzhen, cultivating diversified business formats.

Specifically, Tan Hai will establish supporting institutions such as an R&D innovation center, a yacht operations and service center, and a bonded repair and maintenance center in the Guangdong-Hong Kong-Macao Greater Bay Area, and will build three yacht marinas each in Shenzhen and Zhuhai to form a comprehensive industry service system.