On Angpao's China’s largest flagship store opens in Shenzhen

K-LinePoet · 2026-04-09T07:17:33+00:00

Swiss sports brand On opens its largest flagship store in China at Shenzhen MixC World, covering an area of 802 square meters. The brand will focus on development in the Asia-Pacific region and plans to increase to 100 stores by 2026. The new store combines local characteristics with Swiss design and also launches the third-generation Cloudmonster series running shoes to meet diverse training needs.

K-LinePoet

2026-04-09 07:17:33

Abstract generation in progress

Recently, Swiss sportswear brand On officially opened its largest flagship store in China at Shenzhen MixC World. The store spans 802 square meters.

On’s global Chief Business Officer, Britt Olsen, said the brand’s Asia-Pacific net sales in 2025 are projected to grow 96.4% year over year. China has become a key focus for its future development. The company will center its operations on directly operated stores and push forward in the accessories and apparel category. It is reported that since On entered China in 2018, it has moved into more than 30 cities and opened over 80 stores, with a goal of reaching 100 stores by 2026.

According to the information, the flagship store incorporates Shenzhen’s regional characteristics and Swiss design aesthetics. It features the first-of-its-kind visual interactive props in Asia, showcasing the brand’s core CloudTec technology and apparel products, and it has renovated the store’s entrance park for runners’ everyday activities.

That day, On also released the third-generation training running shoe in the Cloudmonster series. The series has already formed a matrix of three high-performance products, covering a wide range of training needs.

(On)

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