Hisense Visuals' net profit in 2025 increased by 9.24%, with the new display business becoming a key growth engine

Source: Taishan Finance

Taishan Finance Reporter Li Weiqiang

Taishan Finance reporter learns that Hisense Visual (600060.SH) released its 2025 annual report, with the company achieving an operating revenue of 57.68B yuan for the year, and a net profit attributable to the parent company shareholders of 2.45B yuan, up 9.24% year-on-year. Cash flow from operating activities reached 4.58B yuan, an increase of 27.43%.

In terms of business segments, main business revenue from smart display terminals was 44.96B yuan, down 3.58% year-on-year. New display and new business segments became the core growth drivers, generating revenue of 8.46B yuan, up 24.92%.

Taishan Finance reporter found that Hisense Visual’s new display and new business segments on the second curve are developing rapidly, with net profit attributable to the parent company shareholders continuously rising, and a three-year compound growth rate of 13.48%.

The report disclosed that the company achieved growth in both laser business scale and market share, with overseas market sales volume increasing by 79% year-on-year. Omdia data shows that in 2025, Hisense laser TVs accounted for 70.3% of global shipments, and from 2019 to 2025, Hisense laser TVs have ranked first globally for seven consecutive years. The company successfully mass-produced the world’s first 100-inch rollable laser cinema “Jiangshan Scroll R1”; Micro LED technology has achieved breakthroughs in home scenarios, with a 163-inch four-primary-color product winning the CES “Best Innovation Award.” In the chip field, the company holds controlling stakes in Xinxin Micro and Qianzhao Optoelectronics, with a global market share of 45% for TV TCON chips.

It is worth noting that in 2025, Hisense’s global TV shipment market share reached 14.56%, with a retail market share of 30.38% in Mainland China, maintaining the industry’s number one position. From 2019 to 2025, the company’s overseas revenue continued to grow, with an average annual compound growth rate of 13%, ranking first in markets such as Japan and South Africa. Sales of large screens over 75 inches in North America increased by over 16%, with shipments of ultra-large screens over 98 inches and 100 inches respectively leading globally with shares of 30.3% and 57.1%.

In terms of R&D, Hisense Visual’s annual R&D expenses reached 2.39B yuan, up 0.58% year-on-year. R&D personnel accounted for 21.42%. During the reporting period, 300 new patents were filed, totaling 3,052 patents. Meanwhile, in 2025, the company received multiple authoritative ESG ratings, including WindESG AAA level (maintaining the industry’s top position in home appliance and consumer electronics), CSA ESG score of 60, and CDPB level, ranking among the industry leaders in ESG. The Qingdao factory became the world’s first “Lighthouse Factory” in the TV industry. In the supply chain field, through the plan-driven dual-wheel D+X model transformation, the company built an end-to-end supply chain intelligent system platform, shortening order delivery cycles by 18.65%.

Hisense Visual stated that it will fully leverage its advantage as the global official partner of the 2026 FIFA World Cup, focusing on key strategic regions such as North America, Mexico, Europe, and Australia. It will improve the “R&D, production, and sales integration” layout of global regional operation centers, strengthen localized supply guarantee capabilities in emerging regions such as the Middle East, Africa, and Latin America, and promote the “Lighthouse Factory” intelligent manufacturing standards.

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