Wu Bin: The market supply and demand relationship has undergone a very significant change.

Topic: 2026 Outlook Annual Forum

2026 Outlook Annual Forum · On-site News: On April 2nd, the 2026 Outlook Annual Forum was held in Guangzhou, with the theme “New Cycle: Quantitative Change to Qualitative Change.”

在演讲中，贝好家C2M创新中心总经理武斌表示，近些年来，整个市场的结构发生了非常大的变化，二手交易结构在头部城市的占比已经到了70%以上。像北京，二手成交占比已经到了百分之七十，二手交易成为了行业里主流的交易结构。而且二手市场市场化程度高，成交价格趋势能更好地代表市场真实趋势。

He stated that the overall market supply and demand relationship has also undergone significant changes, with the volume of second-hand inventory continuously rising.

他指出，整个市场的供求关系也发生了非常大的变化，二手库存房源量在持续攀升。

新增的有效客房比趋势从2021年开始，正式进入房多客少的时代。同时用户的选择变得越来越谨慎，2021年一个成交用户平均看房10.7次，到2025年，一个成交用户看房次数达到16次，客户买房越来越谨慎，交易周期也越来越长。

The trend of new effective room ratio has officially entered an era of more houses and fewer buyers since 2021. Meanwhile, users are becoming increasingly cautious; in 2021, an average of 10.7 property viewings per transaction user, and by 2025, this number will reach 16. Buyers are becoming more cautious, and the transaction cycle is getting longer.

武斌指出，在这样的市场环境下，业内“卷产品”的本质，是精准满足特定客户的需求。如何针对客户的诉求，真正达成适销对路的好房子是关键。2023年主管部门提出的“以人定房，以房定地，以房定钱”的前瞻性营造理念，是贝好家践行C2M模式的重要基础。

Wu Bin pointed out that in such a market environment, the essence of “product competition” within the industry is precisely meeting the needs of specific customers. How to target customer demands and truly deliver suitable, desirable properties is key. The forward-looking concept of development proposed by the authorities in 2023—“designing homes based on people, land based on homes, and money based on homes”—is an important foundation for Behao Home’s practice of the C2M model.

Sina Statement: All conference transcripts are compiled from on-site notes, not reviewed by speakers. The publication of this article on Sina.com aims to convey more information and does not imply endorsement of its views or verification of its descriptions.

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Editor: Li Ang