BKNG PE Ratio & Valuation, Is BKNG Overvalued

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Booking Holdings Inc (BKNG) is currently in the “Fair zone” based on its forward P/E ratio of 20.68, which is favorably compared to its five-year average of 22.81. Its fair price is estimated to be between $3286.77 and $5732.42 using a relative valuation method. While BKNG’s P/S ratio of 6.01 is significantly above its competitors’ average of 3.95, its robust revenue growth of 16.05% suggests that this premium might be difficult to sustain.

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