Bilibili's AI creation product "updream" begins internal testing

MaticHoleFiller · 2026-04-09T19:16:27+00:00

The first Bilibili AI Creation Competition concluded in Shanghai, with a total of 77 awards and over 3 million yuan in prize money, attracting more than 8,300 entries. Bilibili Vice Chairman Li Ni stated that the competition aims to support professional creators. Additionally, Bilibili has launched a new AI video creation product called "updream," which is now in closed beta testing.

MaticHoleFiller

2026-04-09 19:16:27

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Sina Technology News, March 31st, afternoon news, Bilibili (hereinafter referred to as “Bilibili”)'s first AI creation competition officially concluded in Shanghai, and simultaneously held an offline award ceremony for the “AI Creator MeetUP.”

Bilibili Vice Chairman and COO Li Ni stated at the event that Bilibili has always been committed to encouraging professional and sincere content creation. The original intention of holding the AI creation competition was to discover and support those dedicated content creators. “What Bilibili wants to do is build a stage where good creators and good audiences can meet here.”

According to official data, this competition set up a total of 77 award seats, with a total prize pool of over 3 million yuan, including a first prize of 1 million yuan. The competition received more than 8,300 valid entries, and the total playback volume on the platform exceeded 700 million.

During the event, Bilibili also revealed that its self-developed new AI video creation product “updream” for professional creators has begun internal testing. The product features three core capabilities, including an intelligent creation assistant with long-term memory, a personalized “skill library,” and an open, flexible creation “canvas” function.

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