Xiaomi Cars delivered 20k units in March, unchanged from last month, YU7 delivery cycle dropped to 7 weeks, orders lack follow-up strength

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(Source: Sanyan Technology)

On April 1, Xiaomi Auto released its March delivery data. Total deliveries across all models exceeded 20,000 units, essentially matching February’s delivery volume, and falling out of the top three among new-venture sales. Among them, the new-generation SU7 began deliveries on March 23; in 9 days, cumulative deliveries exceeded 7,000 units, but it failed to drive growth in overall sales.

As Xiaomi Auto’s main model, the YU7’s delivery cycle has been dramatically shortened from the initial 53-56 weeks to 7-10 weeks. The Pro version is 9-12 weeks, and the Max version is 11-14 weeks. Goldman Sachs data shows that in early March, weekly orders for Xiaomi Auto fell back to around 4,000 units. Even if all are counted as YU7, monthly orders still do not reach 20,000 units, showing a clear gap versus the peak delivery volume of 37,869 units in January this year.

Xiaomi’s YU7 was released in June 2025. Within 3 minutes of launch, the “big order” (large deposit) surpassed 200,000 units; within 18 hours, orders locked in exceeded 240,000 units. In January 2026, taking advantage of the Spring Festival peak season, deliveries reached 37,869 units, maintaining the top spot among domestic mid-to-large SUVs. However, as of now, after the YU7’s cumulative deliveries have exceeded 200,000 units, there are hardly any remaining locked-in orders from the first batch, and newly generated demand shows a clear break.

From January to March 2026, Xiaomi’s cumulative deliveries were about 80,000 units, completing only 14% of the annual target of 550,000 units. Over the remaining 9 months, monthly deliveries need to exceed 52,000 units on average. Under pressure from the target, Xiaomi plans to launch 4-6 new vehicles in 2026, covering pure electric and extended-range, sedans and SUVs, 5-seat and 7-seat configurations, and the 200,000-550,000 yuan price range, to build a full-matrix layout. The pure electric lineup includes the SU7 Executive Long Edition and the YU7 GT high-performance version. For the extended-range lineup, Xiaomi will introduce three models: YU5, the YU7 extended-range version, and YU9. An affordable model, the SU5, is also in the planning stage.

In terms of the sales system, in March Xiaomi appointed Kong Yanshuang, former Tesla China’s general manager, to be in charge of automobile sales, aiming to replicate Tesla’s experience, establish standardized sales processes, accelerate channel penetration, and promote a shift of the brand from “tech geeks” to the mass market. At present, Xiaomi Auto has only 274 service outlets, covering 160 cities, leaving gaps in third- and fourth-tier cities and county markets.

The new energy market has moved from competing for single-product blockbuster hits to an era of systematic competition. Xiaomi needs to expand its product matrix and upgrade its marketing system to break away from reliance on launch orders and achieve a transition from blockbuster-driven to system-based operations. (Lei Technology)

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