BYD, over 300k vehicles! New energy vehicle company's March sales report card

Source: Lianxian New Energy

On April 1st, the domestic auto market entered the period of concentrated disclosure of March 2026 sales, with many automakers gradually releasing their monthly performance reports. Among them, BYD firmly topped the Chinese automaker sales chart with a monthly sales volume of 300,222 units, continuing its leading position in the new energy sector. At the same time, multiple core data points were refreshed simultaneously, demonstrating strong market competitiveness and brand influence.

BYD’s official production and sales quick report shows that in March 2026, its new energy vehicle sales reached 300,222 units, a significant month-on-month increase of 57.9%, showcasing strong resilience. Specifically, passenger car sales were 295,693 units, with pure electric and plug-in hybrid models working together; commercial vehicle sales were 4,529 units, and bus sales increased by 27.68% year-on-year, with a steady expansion across multiple categories.

Overseas market performance was impressive and served as an important support for BYD’s monthly sales. In March, its overseas sales of passenger cars and pickups reached 119,591 units, nearly 40% of the total monthly sales, roughly equal to the export data of new energy vehicles for the month. Currently, BYD’s business covers 119 countries and regions worldwide, with overseas sales reaching 201.1k units in January-February, and it is expected to achieve an annual overseas sales target of 1.3 million units. High-end overseas products have also become a significant profit driver for the company.

In terms of cumulative sales, BYD’s new energy vehicle sales exceeded 15.8 million units by the end of March, continuously setting global records. As the world’s leading new energy vehicle sales champion for four consecutive years, this data not only confirms the correctness of its new energy transformation strategy but also further consolidates its global leadership. This leading trend is even more prominent in the overall domestic auto market landscape in March.

From the industry perspective, the penetration rate of the domestic new energy vehicle market in March returned to 52.9%, surpassing the 50% mark again, indicating a clear recovery trend in the auto market. Many automakers posted impressive results simultaneously. Among the companies reporting sales during the same period, BYD achieved a leading advantage with over 300k units sold, becoming the biggest winner in the March auto market. Its Dynasty series and Ocean Network dual-line efforts saw main models like Han, Song, Qin, Yuan, and Dolphin each surpass 10,000 units in monthly sales, continuously highlighting the comprehensive competitiveness of its product matrix. As a key player in the domestic auto market, Geely Auto’s total sales in March reached 233,031 units, flat compared to the same period last year, with a month-on-month increase of 13%. Among them, the Galaxy brand sold 82,744 units, Zeekr delivered 29,318 units—up 90% year-on-year—and Lynk & Co’s March sales were 25,426 units. Multi-brand efforts helped stabilize market position. The new force brands showed mixed performance: Leapmotor delivered 50,029 units, ranking first among new entrants with a 35% year-on-year increase and a 78.25% MoM growth; Li Auto delivered 41,053 units, up 11.94% YoY and 55.38% MoM; NIO Group delivered 35,486 units, a surge of 136% YoY. Xiaomi, Xpeng, and Deep Blue also achieved significant MoM growth, with Xiaomi’s deliveries exceeding 20k units in March and the first-week delivery of the new SU7 surpassing 7,000 units. Additionally, Great Wall Motors sold 106,198 units in March, up 8.38% YoY; Seres new energy vehicle sales were 22,706 units, up 20.74% YoY; brands like Lantu and Zhidji also showed positive YoY growth, jointly promoting steady progress in the domestic new energy vehicle market. Regarding overseas brands, Tesla’s global deliveries in the first quarter are estimated at 365,645 units, roughly 120k units in March, still significantly behind BYD. Its full-year delivery forecast for 2026 has been revised down to 201.1k units, indicating a more conservative growth outlook.

Despite its obvious lead, BYD still faces challenges such as tariffs and capacity constraints in overseas expansion. The company is actively responding by increasing R&D investment and advancing overseas factory construction. In 2025, its R&D expenses reached 63.4 billion yuan. The steady progress of overseas factories in Hungary and Brazil will further reduce tariff impacts and continuously enhance its overseas market competitiveness.

Industry insiders say that BYD’s impressive sales performance in March not only demonstrates the steady strength of leading automakers but also reflects the robust resilience of the domestic new energy vehicle market. Coupled with the overall industry recovery in March and the differentiated performance of various automakers, as BYD continues to expand its overseas market, improve its product matrix, and push technological innovation, it is expected to maintain its leadership in the global new energy race, further promoting the high-quality development of China’s new energy vehicle industry and contributing to the realization of the “dual carbon” goals.