Alcohol Price Insider April 2 Price Release: Premium Moutai Rises by 4 Yuan

Sina Finance “Wine Price Insider” Launches with a Bang, Providing Authentic Market Prices of Well-Known Baijiu

Data collected over the past 24 hours by Sina Finance’s “Wine Price Insider” shows that the retail prices of major Chinese Baijiu products in the terminal market slightly increased overall on April 2. If one bottle of each major product is packaged and sold together, the total price today is 9,960 yuan, up 6 yuan from yesterday, reaching a 13-day high. The market shows structural differentiation, with high-end products continuing to rise, driving overall prices higher, while most products have fallen back, remaining in a phase of segmentation and adjustment.

Today, 11 major Baijiu products in the market saw four rises, six falls, and one stable. Among the gains, Gujinggong Gu 20 led with a 6 yuan increase per bottle; Qinghua Lang rose by 5 yuan per bottle; Premium Moutai and Feitian Moutai increased by 4 yuan and 3 yuan per bottle respectively, both driven by news of price hikes for Feitian, resulting in three consecutive days of strong gains. On the decline side, Xijiu Junpin fell the most, down 4 yuan per bottle; Luzhou Laojiao 1573 dropped 3 yuan per bottle; Wuliangye Puwu Ba Dai decreased by 2 yuan per bottle; Qinghua Fen 20, Yanghe M6+, and Shuijing Jiannanchun all fell slightly by 1 yuan per bottle. The price of Wuliangye 1618 remained unchanged month-over-month.

The “Wine Price Insider” daily data source is derived from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of wine companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflect the actual transaction terminal retail prices handled at each point over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Baijiu. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle (raised to 1,539 yuan in the early hours of the 31st), and the launch of Premium Moutai at 2,299 yuan per bottle on January 9, the magnetic influence of this new channel on the retail prices of these two products is gradually becoming evident. The daily published prices in “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, and we have incorporated quantifiable prices into the terminal retail price calculations of these two spirits.

【Click to enter Wine Price Insider to see real prices of Baijiu】

An important channel update in the Baijiu industry: JD.com announced that in the first quarter of 2026, its overall sales of alcoholic beverages will increase by over 25% year-over-year, with self-operated alcohol sales growing by more than 35%. Driven by demand, Guizhou Moutai performed exceptionally well on JD.com, with sales since January increasing by over 50% year-over-year. According to the National Bureau of Statistics, driven by Spring Festival consumption, the total retail sales of cigarettes and alcohol nationwide increased by 19.1% year-over-year. Following Moutai’s announced price adjustment, JD.com has also raised the price of 53% vol 500ml Feitian Moutai to 1,539 yuan and opened daily reservation sales at noon. Additionally, JD.com stated that its high-spending alcohol consumers constitute a significant proportion, with user value continuously rising. The platform launched a limited edition of Moutai Feitian Jing Tai Lan Year of the Horse zodiac gift box, which sold out quickly; meanwhile, through mechanisms like “Famous Liquor Authenticity,” the platform ensures full-chain genuine product guarantees for brands like Guizhou Moutai.

【Click to enter Wine Price Insider to see real prices of Baijiu】

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Editor: Wang Xiang