Wine Price Insider April 5th Price Release: Terminal total prices slightly rising, more products up in price than down

Sina Finance’s “Wine Price Insider” Officially Launches, Providing Accurate Market Prices for Well-Known Baijiu

Data collected over the past 24 hours by Sina Finance’s “Wine Price Insider” shows that the retail prices of major Baijiu products in China’s market slightly increased overall on April 5. If one bottle of each major product is packaged and sold together, the total price today is 9,968 yuan, a slight increase of 3 yuan from yesterday. The market experienced more rises than falls, but divergence remains, with the price center of gravity slightly lifting.

Today, out of 11 major Baijiu products, six rose, four fell, and one remained unchanged. Among the gains, Qinghua Lang led with a 6-yuan increase per bottle, hitting a new one-month high with four consecutive days of rising prices, driven by channel restocking; Xijiu Junpin rose by 3 yuan per bottle, returning to a high stage after three consecutive increases; Qinghua Fen 20 and Yanghe Mofeng Blue M6+ rose by 2 yuan per bottle each; Gujinggong Gu 20 and Wuliangye 1618 both increased slightly by 1 yuan per bottle. On the decline, Wuliangye Puwu Baidai fell by 6 yuan per bottle, with a noticeable price drop but due to reduced volume; Feitian Maotai dropped by 3 yuan per bottle; Jingpin Maotai fell by 2 yuan per bottle; Guojiao 1573 slightly decreased by 1 yuan per bottle. Crystal Jian Nan Chun’s price remained unchanged.

The “Wine Price Insider” daily data source is from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of wine companies, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual transaction retail prices handled at these points over the past 24 hours, aiming to provide an objective, scientific, and traceable dataset on the market prices of well-known Baijiu. With the official iMaotai platform starting sales of Feitian Maotai at 1,499 yuan per bottle (raised to 1,539 yuan per bottle at the early hours of the 31st), and the sale of Jingpin Maotai at 2,299 yuan per bottle starting January 9, the magnetic influence of this new channel on the retail prices of these two products is gradually becoming evident. The daily published prices in “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the terminal retail prices of these two types of Baijiu.

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In important news for the Baijiu industry, on the 4th, Zheshang Securities released a research report stating that under the market-oriented reform of Kweichow Moutai, the expansion of direct sales, price recovery, and changes in consumer demographics will support its development. It is expected that from 2025 to 2027, the operating revenue will reach 183.52B yuan, 192.99B yuan, and 203.07B yuan respectively; net profit attributable to the parent company will be 90.67B yuan, 95.41B yuan, and 100.45B yuan, with year-on-year growth rates of 5%. Corresponding EPS (earnings per share) will be 72.41 yuan, 76.19 yuan, and 80.22 yuan; P/E ratios will be 20x, 19x, and 18x. Comparing with comparable companies like Wuliangye and Luzhou Laojiao, and considering the company’s brand advantages and reform factors, a 25x P/E ratio is assigned for 2026, resulting in a target stock price of 1,904.70 yuan, about 30% higher than the current price, maintaining a “Buy” rating.

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Editor: Yang Ci