Li Auto's Ma Donghui: The claim that closing 100 stores is false; this year, they will continue to open new stores

K-LinePoet · 2026-04-11T04:54:51+00:00

Li Auto's Executive Director Ma Donghui clarified during the conference call that the rumors of "closing 100 stores" are false. He emphasized that by 2026, the company will continue to open new stores, and only inefficient stores will be adjusted to optimize operations and enhance brand influence.

K-LinePoet

2026-04-11 04:54:51

Abstract generation in progress

Recently, Li Auto held its 2025 full-year performance teleconference. The company’s co-founder, executive director, and president Ma Donghui clearly stated during the meeting that the online rumors claiming “Li Auto will close up to 100 stores” are false. In 2026, Li Auto will continue to promote its store expansion plans. Ma Donghui said that Li Auto has never formulated a large-scale store closure plan, and will only make normal “opening and replacement” adjustments for a small number of inefficient stores that cannot support sales targets. This move is to address issues such as poor location choices in the early stages and declining traffic in commercial circles, and is a routine business optimization action, not a contraction of the overall channel. Regarding the channel layout plan for 2026, Li Auto has established a core idea that quality takes precedence over quantity. The new stores this year will prioritize locations in leading shopping malls and high-quality auto cities to enhance brand influence and attract high-quality customer flow.

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