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Everyone was wondering how much money Bad Bunny made for that Super Bowl LX show that literally divided the audience. Spoiler: much less than you imagine.
It turns out the Puerto Rican didn’t cash a huge check. According to NFL policies confirmed by media outlets like CBS and USA Today, Bad Bunny received the SAG-AFTRA union minimum wage, around $1,000 per day of work. Yes, you read that right. While over 100 million people watched him in the United States, he received a virtually symbolic payment. The NFL and Apple Music handled the production valued at several million dollars: staging, costumes, setup, all the logistics.
And this is nothing new. The same happened with Shakira, Jennifer Lopez, Rihanna, or The Weeknd. None of them received astronomical fees for their halftime performances. It’s the structure the league has been managing for years.
Now, symbolically, the show was incredible. Bad Bunny filled the stadium with sugarcane fields, Caribbean houses, all in Spanish, and stamped ‘Juntos somos América’ on an American football. The Latin audience saw it as what it was: a reaffirmation that Latin American culture is also American culture, right at a moment when there are raids, accelerated deportations, and anti-immigrant laws.
Trump and his allies didn’t take it well. They criticized the use of Spanish, Latin American flags, messages against hate. On social media, they called for sanctions against the NFL for allowing what they called a ‘political rally disguised as a show.’
The contrast is stark: while the president hardens his rhetoric against migrants, Bad Bunny chose one of the biggest platforms on American television to say that the only thing more powerful than hate is love. And that the voice of Latinos also has a place in the heart of the national spectacle. How much money Bad Bunny has in his fortune is another question, but what’s clear is that this show wasn’t about money.