The article discusses Chiliz's role and challenges in the 2026 World Cup cycle, emphasizing the importance of converting traffic into on-chain engagement. As the event approaches, Chiliz promotes user interaction through the Fan Token mechanism, attempting to shift viewers from "watching" to "participating." Although traffic surges in the short term, sustainability and user retention become key issues; the platform needs to balance short-term activity with long-term value to drive the growth of the Chiliz ecosystem.