Photoshopping is fine, but if the photos are completely fake and even your parents wouldn't recognize you, isn't that just fraud?

For example, online dating—people are attracted to your appearance and decide to talk to you, but in reality, you're completely different from the photos. Isn't that wasting someone else's time? Meeting offline involves transportation and hotel costs—aren't you wasting their money? It also hurts their feelings.
Therefore, moderate photoshopping that doesn't distort the image is acceptable, but excessive distortion is fraud and shameful.