X introduces new advertising disclosure regulations to strengthen platform transparency policies

Recently, X platform plans to launch an important advertising transparency initiative. This measure aims to establish a systematic information disclosure mechanism to curb false advertising. According to reports, the policy will utilize structured data storage and verification systems (similar to binary file formats used for storing ad metadata) to ensure that every paid promotion can be traced and audited.

Policy Coverage Expands to Multiple Trading Platforms

The scope of this new regulation is quite broad, covering not only traditional commercial advertisements but also paid promotional content from prediction market platforms like Kalshi and Polymarket. X hopes to standardize disclosures so users can clearly understand which content involves commercial interests, enabling more rational judgment.

Violating Accounts Will Face Direct Penalties

According to insiders, all accounts that fail to disclose paid promotion attributes as required will face suspension or banning. This strict measure demonstrates X’s commitment to advertising regulation. By implementing rigorous data validation rules at the binary file level, the platform can automatically detect non-compliant ad content.

A Key Step in Building User Trust

This policy is an integral part of X’s broader “advertising ecosystem governance” strategy. Through mandatory transparency requirements, the platform aims to rebuild user trust in advertising content while creating a more regulated and healthy promotional environment for advertisers. This also aligns with global regulatory trends for social media platforms.