As the year comes to an end, the market's attitude towards Bitcoin in 2026 has begun to cool down. According to the latest reports, analysts generally remain optimistic about Bitcoin's prospects, but this optimism is no longer as fervent as it was at the beginning of the year.

The most telling example is a major bank’s revised outlook. They maintained a bullish stance throughout early 2024 and 2025, but recently changed their tune — slashing their 2026 Bitcoin price target from $300,000 to $150,000. The reason behind this is quite pragmatic: institutional investors entering via ETFs are buying far less than previously expected.

In other words, people initially thought that institutions would buy continuously, but the actual enthusiasm for buying has not been as high as anticipated. This expectation gap suggests that the market may need to reassess where the growth drivers are. For investors, this is also a reminder — to pay attention to actual capital flows, rather than just follow optimistic forecasts.